
A private space to talk, reflect, and feel supported.
Stay connected with NLP MALAK whenever you need a conversation. Your supporter is always here, day or night, and our team of real professionals is ready when you need more.
01How it works
How it works
Three simple steps. You stay in control the whole way.
01Choose your supporter
Pick the personality that feels right, calm, warm, encouraging or structured. You can change anytime.
02Talk whenever you need
Speak out loud or type. Your supporter listens, remembers what matters to you, and helps you reflect.
03Connect with a professional
When you want more support, book a real professional who can see a summary you've agreed to share.
02Meet your supporters
Meet your supporters
Each supporter has its own personality and way of talking. All of them are here to listen. None of them are doctors.

The Calm Supporter
Luna
Unhurried and gentle. Luna gives you room to slow down, notice what you feel, and reflect at your own pace.
- Calm
- Patient
- Reflective

The Warm Supporter
Noor
Warm, friendly and natural, in Arabic, English, or a mix of both. Talking with Noor feels like talking with a close friend.
- Warm
- Friendly
- Bilingual

The Encouraging Supporter
Maya
Positive and grounded. Maya helps you notice small wins and take the next small step toward what matters to you.
- Encouraging
- Positive
- Goal-oriented

The Structured Supporter
Adam
Clear and organized. Adam helps you untangle your thoughts, look at things step by step, and find a way forward.
- Logical
- Organized
- Clear
Supporters are AI, not people, and they are not therapists or medical professionals. Our professionals are real people.

Every supporter
Talk, voice, text and memory, in one supporter
However you feel like reaching out today, your supporter is ready.
- Talk
- A live conversation that flows like a phone call. Pause, interrupt or change the subject anytime.
- Voice
- A warm, natural voice of its own, in English, Arabic or Hebrew.
- Text
- Prefer to type? Switch to text at any moment, even in the middle of a call.
- Memory
- Remembers your goals and what helps you, so you never start from zero. You stay in control.

03Real-time voice
Conversations that feel natural
Speak the way you would to someone who cares. Interrupt, pause, switch languages. Your supporter keeps up.
- Real-time voice
- Text whenever you prefer
- English, Arabic or Hebrew

04Remembers what matters to you
Your supporter remembers
No need to start from the beginning every time. Your supporter remembers your goals, what helps you, and what you've talked about. You can see and delete what it remembers.
- Remembers what matters to you
- You can review and remove memories
- Never shared without your consent
05Your supporter remembers. Your professional understands.
Your professional understands
When you choose to share, a licensed professional can see a short, structured summary, so your time together starts with understanding, not repetition.

Malak Shaaban
Founder, NLP MALAK
WHAT CHANGED
RECURRING THEMES
CLIENT GOALS
Professionals only see what you've agreed to share, and every access is logged.
06Our founder
Meet Malak Shaaban

Malak Shaaban
Founder, NLP MALAK
Malak Shaaban has spent more than a decade in education, learning support and personal development. In 2019 she founded UniSteps College for Vocational Training, which she still leads as Founder and Director, and from 2023 to 2024 she served as Director of the Rayan Center in Akko.
Her background spans special education, learning disabilities and remedial teaching, and since 2022 she has worked as an NLP coach and practitioner. That experience shapes NLP MALAK: a calm, private place to talk, with real professional care close at hand.
- Founder and Director
- UniSteps College for Vocational Training, since 2019
- NLP coach and practitioner
- Trained at NLP Pro College, practising since 2022
- Business leadership
- MBA studies at Ono Academic College, Haifa campus
- Education
- Teaching certificates in special education and Hebrew, studies in learning disabilities
07Private NLP coaching
Be your positive self
One-to-one NLP coaching with Malak Shaaban, for individuals who want to reach their goals and feel better from the inside.
NLP coaching helps you build self-awareness, set clear goals, and improve the way you communicate and relate to the people around you.
Together you learn how to put the pieces of the puzzle together: understand, apply, change, and improve how you feel inside. It supports personal and professional growth, leadership, and meaningful connections with others.
What we work on
- Setting and reaching goals
- Overcoming fears and phobias
- Managing anxiety and stress
- Building self-confidence
- Changing negative habits
- The art of effective communication
- Coping with pain
- Self-love
- Personal, couple and social relationships
- A positive way of life
A personal, empathetic and non-judgmental approach. Your success is my success.

“It's time to love yourself.”
Private session with Malak
$150
A one-to-one NLP coaching session, shaped around your goal.
NLP coaching supports personal growth. It is not medical or psychological treatment.

Change the story you tell yourself.
NLP looks at how the words we use shape what we feel. A small shift, like reframing a worry or anchoring a calm moment you can return to, can change how a day feels. Your supporter can practise these with you anytime, and Malak's NLP coaching takes it further.
08Book care in the same conversation
Book care in the same conversation
Ask your supporter to find a time. Choose a slot, confirm and pay securely. No phone calls, no waiting lists.

- 01“I'd like to talk to someone.”
- 02Pick a time that suits you
- 03Confirmed, with a reminder
09Privacy & safety, built in
Privacy & safety, built in

Encrypted
Sensitive information is encrypted in transit and at rest.
You're in control
Choose what's shared, export your data, or delete your account.
Safety first
If a conversation suggests you may be at risk, we follow a safety protocol and point you to immediate help.
Not an emergency service
If you are in danger, contact your local emergency number right away.
10Simple pricing
Simple pricing
Start with a plan that fits. Add more conversation time or book a professional whenever you need.
Additional conversation time
$10per hour
Professional appointment
$150per session
Prices are set per clinic and shown before you pay.
11Questions, answered
Questions, answered
Is my supporter a real person?
No. Supporters are AI. They offer a calm, private space to talk and reflect, and they never diagnose or treat. When you want a person, you can book one of our licensed professionals.
Who can see my conversations?
You can. A professional can only see summaries, and transcripts only when authorized, if you have given consent. Every access is recorded.
Which languages can I use?
English, Arabic and Hebrew. You can also mix them naturally in the same conversation.
What happens in a crisis?
NLP MALAK is not an emergency service. If a conversation suggests you may be at risk, your supporter follows a safety protocol and shows you how to get immediate help.
Can I delete my data?
Yes. You can review and delete memories, export your data, and request account deletion at any time.
What is NLP?
NLP (Neuro-Linguistic Programming) is a coaching approach that looks at how your thoughts, language and habits shape the way you feel and act. With Malak, it is used to set clear goals, change unhelpful patterns and build confidence. It is coaching, not medical or psychological treatment.


